Paid channels

At the core of care.

Maximising visibility and driving meaningful interactions.

72% of patients use search engines to find health information, and 60% of those clicked on a paid advertisement.

Social media advertising boasts an average conversion rate of up to 10% in the healthcare sector.

Healthcare emails have an average open rate of 21.36%, which is higher than the average across all industries.

Australian businesses see an average of $2.32 return for every $1 spent on Google Ads.

Amplify your reach with the right audiences.

At Core Care, we specialise in crafting and optimising strategic campaigns across search engines, social media, native ads, video, and email to boost your healthcare brand’s visibility. Our dedicated team ensures your message connects effectively with your audience, driving engagement and achieving meaningful results.

Creative solutions

Social

Amplify your organisation’s reach and influence by engaging social media communities with precise, targeted campaigns.

Connect with your audience through targeted Google Ads that reach those actively seeking health information.

Video

Deliver impactful healthcare messages with compelling video ads that engage audiences and drive better understanding and connection.

Native advertising

Build trust and credibility by seamlessly integrating your healthcare brand’s message into trusted content – enhancing patient and stakeholder engagement.

Paid email

Our targeted and personalised email campaigns maximise open and click-through rates for your healthcare organisation.

Our approach

Paid campaigns perfected for healthcare

In 2024, the landscape of paid channel marketing is more competitive than ever –demanding a precise and data-driven approach. At Core Care, we craft targeted campaigns that go beyond simple ad placements. We leverage advanced techniques to maximise ROI and audience engagement.

Our paid search strategies have driven a 35% increase in click-through rates and a 25% boost in conversions, ensuring that the right message reaches the right audience at the right time. On social media, our paid campaigns are designed to cut through the noise – achieving up to a 40% increase in engagement on platforms like LinkedIn, Facebook, and X.

Our video advertising campaigns captivate viewers and have lead to a 50% increase in video completion rates and higher brand recall. Additionally, our tailored email campaigns deliver impressive open rates, exceeding industry benchmarks and driving deeper connections with your audience.

Maximise your paid channel potential

Ready to take your paid media strategy to the next level? Partner with Core Care to create customised campaigns that drive meaningful interactions, build trust, and deliver measurable results. Contact us today to learn how our paid channel services can amplify your brand’s impact.

Why choose our organic channel services?

Strategic and consistent messaging

In the digital landscape, organic channels require consistent and strategic messaging to stand out. We ensure your content is always on-brand, optimised for each platform, and aligned with your overall digital strategy.

Search Engine Optimisation (SEO): We craft content that not only reflects your brand but also ranks well in search engines, increasing your visibility and driving traffic to your website.
Social media marketing: Our content strategy ensures your brand message is clear, consistent, and engaging across social media platforms, fostering a strong online presence.
Email marketing: Deliver professional and on-brand emails that resonate with your healthcare audience, from informative newsletters to personalised outreach.

Targeted and personalised communication

Effective communication through organic channels requires a deep understanding of your audience. We help you connect with your target audience through personalised and relevant content.

Audience segmentation: We use advanced techniques to segment your audience, ensuring that your SEO content, social media posts, and emails reach the right people at the right time.
Personalised messaging: Whether through targeted email campaigns or social media interactions, we tailor your messaging to increase engagement and build trust.
Relevant content: From webinars and online events to podcasts and forums, we ensure your content is relevant to your audience’s needs, positioning your brand as a trusted authority.

Building engagement and loyalty

Engagement is key to success in organic channels. We help you create content that not only attracts attention but also builds lasting relationships with your audience.

Interactive Webinars and Online Events: Host compelling online events that engage your audience and provide valuable insights, reinforcing your brand's authority.
Online Communities and Forums: Build thriving online communities where your audience can interact, share experiences, and advocate for your brand.
Podcasting: Share your expertise and connect with your audience on a deeper level through engaging and informative podcasts.

Ready to unlock growth? Let's chat.

Discover

Creative content that meets regulations.

Navigating the complexities of regulations and privacy laws can be daunting. At Core Care, we make compliance seamless and stress-free. Our creative content is meticulously crafted to not only captivate your audience but also adhere strictly to TGA guidelines, AHPRA advertising guidelines and Australian privacy principles. We are committed to upholding the highest standards of ethical compliance – ensuring that every piece of content aligns with regulatory requirements while maintaining your brand’s credibility and trustworthiness.