Organic channels

At the core of care.

Resilient and audience-centric organic strategies.

50% to 60% of healthcare websites have not fully implemented effective SEO strategies.

Healthcare organisations with active PR strategies increase media mentions by 30%.

45% of Australians participate in online health communities and forums.

Organic growth like you've never seen.

In the healthcare sector, earning trust and visibility isn’t just about keeping up with algorithms—it’s about delivering value where it matters most. Search engines, social platforms, and online communities evolve rapidly, and so do your audience's expectations. At Core Care, we specialise in organic strategies that not only align with the latest digital best practices but also resonate with your target audience.

Achieving top organic search results and engaging healthcare audiences requires a nuanced approach—one that understands the complexities of both the digital landscape and audience needs. At Core Care, our experts collaborate to ensure your brand stays at the forefront of innovation and optimisation.

Creative solutions

SEO

Our SEO services enhance your online visibility and drive organic traffic by improving your search engine rankings through keyword research, on-page optimisation, and backlink building.

We create tailored email campaigns that deliver personalised content, updates, and promotions to keep your audience engaged and informed.

Social

Our social media marketing strategies amplify your brand’s presence and engagement across various platforms through targeted content creation and interaction.

We manage your brand’s public image through media relations, press releases, and event coordination to build and maintain trust and credibility.

Webinar

We organise and manage impactful webinars that deliver valuable health education, engage your audience, and position your brand as a leader in healthcare knowledge.

Online Forums

We design and manage online communities and forums to facilitate meaningful interactions and build a supportive network for your audience and healthcare professionals.

Podcast

Our podcasting services include end-to-end production to help you engage with your audience through in-depth discussions and valuable insights.

Our approach

Beyond the algorithm

Navigating organic channels in 2024 presents unique challenges and opportunities given the rapid evolution of digital marketing. Our approach ensures that your organic channels align with the latest best practices – driving significant results.

For instance, our SEO techniques have led to top rankings and a 40% increase in organic search traffic. In email marketing, our campaigns achieve an average open rate of 25% – exceeding industry standards. On social media, targeted strategies enhance engagement by 30% on platforms like Facebook, LinkedIn and X.

Our tailored PR efforts boost brand reputation and reach, while our well-promoted webinars and online events can increase participation by up to 50%.

Additionally, our podcasting strategies have helped expand audiences and authority, as have our community engagement tactics within online forums.

Let us enhance your organic reach

Ready to elevate your presence across organic channels with content that drives engagement and builds trust? Partner with Core Care to create a strategy that aligns with your goals and connects with your audience across all organic platforms. Contact us today to learn more about how our organic channel services can transform your brand.

Why choose our organic channel services?

Strategic and consistent messaging

In the digital landscape, organic channels require consistent and strategic messaging to stand out. We ensure your content is always on-brand, optimised for each platform, and aligned with your overall digital strategy.

Search Engine Optimisation (SEO): We craft content that not only reflects your brand but also ranks well in search engines, increasing your visibility and driving traffic to your website.
Social media marketing: Our content strategy ensures your brand message is clear, consistent, and engaging across social media platforms, fostering a strong online presence.
Email marketing: Deliver professional and on-brand emails that resonate with your healthcare audience, from informative newsletters to personalised outreach.

Targeted and personalised communication

Effective communication through organic channels requires a deep understanding of your audience. We help you connect with your target audience through personalised and relevant content.

Audience segmentation: We use advanced techniques to segment your audience, ensuring that your SEO content, social media posts, and emails reach the right people at the right time.
Personalised messaging: Whether through targeted email campaigns or social media interactions, we tailor your messaging to increase engagement and build trust.
Relevant content: From webinars and online events to podcasts and forums, we ensure your content is relevant to your audience’s needs, positioning your brand as a trusted authority.

Building engagement and loyalty

Engagement is key to success in organic channels. We help you create content that not only attracts attention but also builds lasting relationships with your audience.

Interactive Webinars and Online Events: Host compelling online events that engage your audience and provide valuable insights, reinforcing your brand's authority.
Online Communities and Forums: Build thriving online communities where your audience can interact, share experiences, and advocate for your brand.
Podcasting: Share your expertise and connect with your audience on a deeper level through engaging and informative podcasts.

Ready to unlock growth? Let's chat.

Discover

Creative content that meets regulations.

Navigating the complexities of regulations and privacy laws can be daunting. At Core Care, we make compliance seamless and stress-free. Our creative content is meticulously crafted to not only captivate your audience but also adhere strictly to TGA guidelines, AHPRA advertising guidelines and Australian privacy principles. We are committed to upholding the highest standards of ethical compliance – ensuring that every piece of content aligns with regulatory requirements while maintaining your brand’s credibility and trustworthiness.